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Data-driven dating: how we launched a corporate dating service at Sber

Hello, my name is Andrey Kuzminykh. I am a technology entrepreneur, launching AI startups and implementing artificial intelligence in companies. Some time ago, I worked at Sber as the Director of Data and AI, where my team and I analyzed vast amounts of data, built ML models, created management dashboards, and recommendation services. But one of the most interesting and unconventional projects was the creation of the first corporate dating app for employees in Russia – SberDating. The idea was born out of a desire to help people find those with whom they can establish something more than just business relationships – friends, interlocutors, and possibly a loved one. But to understand how we came to this, we need to go back five years.